MANAGERIAL COMMUNICATION
1. Compare the barriers to oral and writtern communication. Which is more
challenging? Provide the ways and means of overcoming these challenges.
2. What is the relationship between leadership behaviour and effectiveness of
communication? As a leader draft a letter to your subordinates to propose new
product ideas. (Assume a FMCG company of your choice)
3. What is Blogs can be used to promote business for a company selling designer
leather goods? List out the essential characteristics of a good blog.
4. In what way business and academic reports differ? Draft a business report to be
submitted by a Regional sales manager to Vice President of a company marketing
medical equipments.