RESEARCH METHODS FOR MANAGEMENT
1. Consider the following research questions:
(a) How do the minority groups in a university view the students counselling
program?
(b) Examine the relationship between intelligence and creativity among the
students.
(i) The type of research that would best answer the question
(ii) An appropriate sampling method
(iii)The best method of collecting the data.
2. Discuss the role of Regression Analysis in business and industry. How are
Regression Coefficients helpful in analysing the regression lines?
3. The mean weekly sales of soap bars in department stores was 146.3 bars per
store. After an advertising campaign, the mean weekly sales in 22 stores for a
typical week was increased to 153.7 and showed a standard deviation of 17.2.
Was the advertising campaign successful? Substantiate your views.
4. Prepare a questionnaire for the following research problem:
“Identify the factors influencing recently married couples striking a divorce”