Management Programme
ASSIGNMENT
FIRST SEMESTER
2018
MS – 64: International Marketing
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-64
ASSIGNMENT
Course Code : MS - 64
Course Title : International Marketing
Assignment Code : MS-64 /TMA/SEM - I/2018
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 30th April, 2018 to the
coordinator of your study centre.
1. Describe the differences between ethnocentric, polycentric, regiocentric and geocentric
orientations. How do these orientations affect international marketing practices? Explain with the
help of examples.
2. Discuss the significance of letter of credit in international marketing. Explain the operations of a
letter of credit.
3. Explain the scope of international marketing research. What are the advantages and limitations of
online surveys?
4. How does culture influence international marketing decisions? Explain with the help of suitable
examples.
5. You are the marketing executive in a food processing company producing and marketing fruit
juices and frozen vegetables in India. The company is exploring the possibilities of entering
international markets. The management has asked you to prepare a preliminary report covering the
following five aspects:
(a) Advantages and challenges for the company in entering the international markets;
(b) Different modes of entering international markets and potential difficulties involved with
each option;
(c) Whether making exercises for product adaptation for different markets is worth it;
(d) Physical distribution implications and
(e) Support the company can receive from the institutional framework for export available in
India.